IRS The Biggest National Audience Delivered Locally!

 
We had a huge urge to break the embargo following the most recent release of the JNLR. You can get into a lot of trouble for doing that!
 
We are all guilty of JNLR hype when it comes to finding a number that we can hang next quarter’s sales strategy on. And sometimes there is just a number or four that gives truth to the hype. Please don’t stop reading just as we get on to our hype.
 
Each day, in 20 studios across Ireland, highly motivated local broadcasters compete for everyday part and continue to hoover audience from national stations. These presenters create the IRS National platform. The IRS National weekly reach is now 1,575,000 or 44% of the entire adult population. That’s 17% more than our nearest competitor.
 
Incredibly almost 50% of our daily listenership is solus. Did I mention that our nearest competitor is RTE Radio 1.
 
When it comes to prime-time average quarter hour listenership the IRS National delivery is 256,000 people and is quite a bit bigger that RTE Radio 1(223,000). Our other nearest competitor is… well everyone else…. with the combined primetime average quarter hour of Today FM, 2FM,Newstalk and lyric all adding up to 231,800.
 
Anyway enough about IRS…
 
Radio in Ireland continues to be strong thanks to brilliant programme makers in all stations in every part of the country and despite so many distractions from other media people continue to choose to listen to radio.
 
Oh one last thing about IRS. IRS National has the largest prime time share for 20-44 year olds – this is bigger than any other national station or combined network…..not a lot of people know that!

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